Lemon & Duke

Ads, Logos, Packaging, Print

Having worked with the same team on promotional material for The Bridge 1859 and The Grafton Lounge, we were excited to be asked to design a new identity from scratch for their new venture, Lemon & Duke.

About The Project

Our brief was to create a logo and identity that was timeless, not trendy, reflected the area and would be flexible enough to be warm and inviting during the day, while being sexy and exciting at night.

Taking inspiration from the history of the intersecting streets the bar gets its name from, we came up with a logo system which included an iconic sword to represent the original Duke of Grafton. We combined this with a colour palette, graphic elements, visual identity guidelines and typographic choices to create a consistent brand, then we rolled that brand out across signage, menus, social media, glassware, and advertisements down to napkins and coasters.